Serviced accommodation is becoming a highly competitive strategy in the property sphere. More and more people are letting out properties to holiday-goers or contractors in exchange for nightly income.

While it is nice to see more people making money through property, it does mean that running a successful serviced accommodation business is becoming more difficult than ever due to a saturated market.

If you go to Airbnb and search for any popular town or city, you’ll see an abundance of properties available under short-term let, each one looking the same, or very similar. The key to succeeding in this competitive market is to stand out, and in this article, I’m going to show you how to do just that using the power of furniture.

Know Your Guest- How to Increase Nightly Values

Think of your SA property like a magnet. You want to attract the right guests. For you, the right guest might be a wealthy individual who’s looking for a high-end break that they’re happy to pay top price for. Alternatively, it could be a contractor who’s looking for a comfortable place to call home for a few months.

The point is, that if you fill your property with high-end furniture, you’ll attract high-end guests. Whereas if you fill your property with the first piece of furniture you find at IKEA, you’re unlikely to attract the demographic you are aiming for.

Think about the demographics that are likely to visit your investment area, and then think about which of them will be the most profitable guest for your business. Then, when you’re looking for furniture, you’ll have a clearer idea of what will be appealing to them.

Where to Save Money When Furnishing Your Property

The mistake that a lot of investors make is that they try to cut costs in the wrong areas. So, they get the cheapest furniture they can find. While there is nothing wrong with this, it does mean you’re negatively impacting your nightly value, and repelling long-stay guests.

The main thing to spend your money on is the main features, like your sofa and beds. These are the things that people will be sitting/sleeping on and being comfortable is vital if you want to keep someone in your property for a long time.

The next key is to be clever with your interior design. You can buy cost-effective items to go around your property that make it feel ‘homely’. For example, candles, bookshelves and stands. These will prevent your photos from looking empty on Booking.com and Airbnb, and they also allow you to style your property in a way that is more attractive to guests.

Companies like ours even offer furniture packs. These packs have been designed to include everything you need, all at a reduced price. Not only do furniture packs save you money, but they also save you time, as you don’t have to shop around for each individual item.

Here to Increase Your Nightly Values

Our role is simple: we’re here to increase the value of your SAs and help you attract long-stay bookings. We do this with a variety of furniture packs fit for all budgets and guest demographics.

To discover more about how we help you, check out our website here. To speak with us directly for a free consultation, get in touch by clicking here.