Hello from Redcar! I’m Hayley Brown, and if there’s one thing growing up in this hardworking seaside town taught me, it’s that grafting smartly beats working tirelessly. Over the past 12 years in sales, marketing, and deal sourcing, I’ve worked closely with property professionals juggling endless tasks. Now, as the owner of an agency specialising in AI solutions, I help clients save time, streamline their processes, and get the results they’ve been working so hard for.
AI may sound like something out of a sci-fi movie, but trust me, it’s far less intimidating and much more useful. Think of it as the dependable assistant who never takes a sick day or spends 20 minutes making a cuppa before getting started. Whether it’s sorting through property listings, calculating returns, or automating your marketing, AI can turn the tedious parts of your job into smooth, no-fuss processes.
Let’s dig into some real-world examples of how AI can help... with a few laughs and plenty of practical tips along the way.
If you’ve ever spent a Saturday night with Rightmove instead of Netflix, you know how soul-destroying it can be. One minute you’re hopeful... the next, you’ve opened your 30th tab, and your laptop battery is giving up faster than you are.
AI can spare you from this digital swamp. Here’s how it works:
Set Clear Criteria: Decide exactly what you’re after - maybe it’s properties under £200,000, yielding over 7%, or in your dream postcode.
Use Automation Tools: With platforms like make.com, Airtable or ChatGPT, you can set up a system to scan listings, filter out the duds, and highlight the gems.
Focus Your Energy: Instead of combing through everything, you can get straight into evaluating the best options.
We all know the frustration of wrangling with spreadsheets. ROI calculations, refurb estimates, and cash flow projections can eat up hours. AI takes the guesswork out of the process and makes it far less stressful.
Here’s a quick way to use AI for deal analysis:
Create a Spreadsheet Template: Include fields for the purchase price, refurb costs, expected rent, and other essentials. (Get ChatGPT to do this for you)
Use AI for Calculations: With tools like OpenAI integrated into Google Sheets, you can automate calculations for ROI, yield, and break-even points.
Reuse and Save Time: Each time you analyse a deal, simply input the data and let the AI handle the calculations.
One of my clients, an HMO specialist, went from spending hours analysing deals to completing detailed breakdowns in minutes. This gave them the confidence to move quickly on opportunities before they were snapped up by someone else.
How many deals have you passed on because they felt “too complicated”? Lease options, joint ventures, rent-to-rent... these strategies sound impressive, but the industry doesn’t talk enough about how to execute them efficiently. AI can change that.
I worked with a client who was struggling to structure a lease option deal. They were about to give up when I introduced them to AI tools that mapped out multiple scenarios based on the property’s details. Within minutes, they had a clear plan that worked for both them and the seller.
Try this approach to simplify deal structuring:
Input Your Details: Use a tool like ChatGPT to describe the property and your goals. For example, “I’m considering a lease option for a £150,000 property with £15,000 refurb costs. What are my options?”
Explore AI Suggestions: It will suggest structures, payment terms, or strategies that align with your requirements.
Refine the Details: Use the ideas as a starting point to create a solution that works for all parties involved.
Why aren’t we shouting from the rooftops about this? Because too many people benefit from keeping this industry opaque.
Marketing often feels like an endless task. Writing property descriptions, following up with leads, creating social media posts... the list goes on. AI can help by handling the repetitive work, leaving you to focus on the connections that matter most.
Here’s how to start automating your marketing:
Property Listings: Use ChatGPT to create detailed, engaging descriptions in seconds.
Social Media Posts: Canva’s AI tools can generate captions and even design graphics tailored to your audience.
Email Follow-Ups: Platforms like ALLIN1.APP allow you to set up email sequences that personalise communication and keep leads engaged automatically.
I helped a landlord automate tenant inquiries with an AI chatbot. It reduced their workload by 6 hours each week, allowing them to focus on growing their portfolio while keeping tenants happy. If you’re still doing all your marketing by hand, ask yourself why. Tradition? Habit? Whatever the reason, it’s time to rethink it.
The property world has a problem... it’s resistant to change. AI isn’t just a tool - it’s a mirror reflecting how much unnecessary work we’ve normalised. The question is, will you embrace it or get left behind?
By automating repetitive tasks, AI frees you to do what really matters - building relationships, closing deals, and creating a business that runs like clockwork. It’s not about replacing the human touch... it’s just about enhancing it. And yes you can make it personal and non-robotic with the right prompting and a bit of pizzazz.
The beauty of AI is that you don’t have to overhaul your entire workflow to see the benefits. Start small. Automate your deal searches, simplify your spreadsheets, or let AI help with your marketing. Even one small change can save you hours and reduce stress.
My Northern roots have always kept me grounded... and I understand the importance of practical, no-nonsense solutions. If you’re curious about how to get started with AI or want more tailored advice, feel free to reach out.
Here’s to working smarter, not harder.
P.S. The property world isn’t stuck because it has to be; it’s stuck because too many people are afraid to innovate. Don’t let that be you. If you’d like to chat about how it could help your property business, I’d love to hear from you!
W: https://allin1app.com/
LinkedIn: Hayley Brown
