Joanne Saint

Facebook ads – Part two

Understanding the key componentsIn the last issue I covered all the reasons I love Facebook advertising; this month I want to focus on the structure of a campaign at a basic level so let’s jump straight in. Facebook business page and business manager I would recommend creating a business page from which to run your […]
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Joanne Saint

Why I love Facebook ads: Part one

I’ve worked in marketing for over 20 years and there has never been a better opportunity to identify, target and reach your ideal audience, at the lowest possible cost, than Facebook Ads. In the olden days when options were limited and mainly mass media, you were sold advertising space based on reach (ie: the number […]
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Websites: Maximising your Marketing

In the last issue we covered why it’s a good idea to have a website for your property business to prove your credibility and serve your audience without you feeling you have to interact live 24/7. I talked through the purpose of every page, including content for specific audiences and the language and calls to […]
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Websites: maximising your marketing

Does your business need a website? In most cases this is a simple yes. The only time I’d say don’t bother is if you’ve spent years growing your reputation, audience and credibility, simply as a by-product of being awesome at what you do. If you have no shortage of leads, opportunities and contacts and can […]
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Creating content when you have nothing to say

Last month we covered some basics around social media and so you now know you need to be on it and be consistent with the frequency of your posts. But how do you do that when you feel like you have nothing to say? My advice is, don’t overthink it. You don’t have to be […]
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Getting stuck with Social Media?

I get it. You’re sick of being told that you need to be all over social media. It’s hard work, you don’t feel like you have anything to say and you don’t know which platform is best for you. Getting started I could fill this entire magazine with statistics about how many people are using […]
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3 steps to creating a Brand Proposition

In the last issue we covered what marketing is, now let’s start focusing on how to go about it.  You may be wondering what a proposition even is. It sounds a bit like a cheeky request in the corner of a seedy club. It isn’t; I’ll break it down into three steps: 1: Personal brand […]
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