23 December 2020
Why I love Facebook ads: Part one
I’ve worked in marketing for over 20 years and there has never been a better opportunity to identify, target and reach your ideal audience, at the lowest possible cost, than Facebook Ads. In the olden days when options were limited and mainly mass media, you were sold advertising space based on reach (ie: the number […]
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Jo Saint
23 November 2020
Websites: Maximising your Marketing
In the last issue we covered why it’s a good idea to have a website for your property business to prove your credibility and serve your audience without you feeling you have to interact live 24/7. I talked through the purpose of every page, including content for specific audiences and the language and calls to […]
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Jo Saint
14 October 2020
Websites: maximising your marketing
Does your business need a website? In most cases this is a simple yes. The only time I’d say don’t bother is if you’ve spent years growing your reputation, audience and credibility, simply as a by-product of being awesome at what you do. If you have no shortage of leads, opportunities and contacts and can […]
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Jo Saint
7 September 2020
Creating content when you have nothing to say
Last month we covered some basics around social media and so you now know you need to be on it and be consistent with the frequency of your posts. But how do you do that when you feel like you have nothing to say? My advice is, don’t overthink it. You don’t have to be […]
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Jo Saint
7 August 2020
Getting stuck with Social Media?
I get it. You’re sick of being told that you need to be all over social media. It’s hard work, you don’t feel like you have anything to say and you don’t know which platform is best for you. Getting started I could fill this entire magazine with statistics about how many people are using […]
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Jo Saint
2 July 2020
3 steps to creating a Brand Proposition
In the last issue we covered what marketing is, now let’s start focusing on how to go about it. You may be wondering what a proposition even is. It sounds a bit like a cheeky request in the corner of a seedy club. It isn’t; I’ll break it down into three steps: 1: Personal brand […]
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Jo Saint
4 May 2020
Marketing – love it or hate it?
The idea of having to ‘do’ marketing will either fill you with joy and excitement or with dread and fear. I’m here to simplify it, make it accessible and help you understand why it’s crucial to your business. First let’s agree on what marketing is. For me, it’s simply a conversation, giving yourself the opportunity […]
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Jo Saint